Default company panoramic image

Mystery Tackle Box, Inc.

Mystery Tackle Box helps passionate outdoorsmen discover the best products in a drastically overcrowded $45B market.

  • Stage $1M in TTM Revenue
  • Industry Sports
  • Location Chicago, IL, USA
  • Currency USD
  • Founded July 2012
  • Employees 4
  • Website

Company Summary

There are hundreds of new fishing products introduced each year (driving billions in retail sales) and trying to keep up with the latest items is nearly impossible. Mystery Tackle Box helps outdoorsmen discover new products they love in a fun and affordable way. Each month subscribers receive 3-5 new items along with information about the brands and how to use the products. Subscribers also get access to exclusive deals on higher-ticket items.


  • Default avatar
    Jeremy Gwynne
    CEO / Co-Founder

    9+ years with Accenture in IT project management running large scale ERP upgrades for Fortune 100 company. Started as a developer and climbed the corporate ladder to Project Manager at a diamond client. Lifelong angler, fly fisherman, adventure seeker.

  • Default avatar
    Ross Gordon
    Advisor / Co-Founder

    Former digital advertising creative turned multiple startup founder with one exit under my belt. Big on branding, engagement, user experience, digital marketing/SEM, and problem solving.

    Specialties:Big ideas, branding, copywriting, SEM, conversion optimization, social media, online display campaigns, and a big believer in process improvement.

  • Default avatar
    Jason Dirks
    Marketing Director / Co-Founder

    Over 10 years of experience in marketing, social media and brand management as well as a passion for fishing having been a lifelong angler and tournament bass fisherman. Co-Founder of and former Touch business management consultant at Microsoft.

  • Default avatar
    Brian Roach
    VP of Business Development / Co-Founder

    Top-producing sales executive with over 15 years of experience maximizing sales opportunities within highly competitive markets. Able to establish genuine rapport with prospects and clients by utilizing strong integrity, comprehensive product knowledge, existing relationships to identify client needs.

    Tournament bass fisherman & product specialist.

Previous Investors

  • Default avatar
    Ross Gordon