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MyGoodness is an online destination to allow the socially conscious to shop inspiring products and experiences who support great charities.

  • Stage Full Product Ready
  • Industry Internet / Web Services
  • Location GBK Restaurants Ltd, Lindsey Street, London, England, United Kingdom
  • Currency GBP
  • Founded July 2012
  • Employees 3
  • Website

Company Summary

Identifying a gap on the cause and CSR market, MyGoodness wants to solve consumers, brands and charities dilemma by creating the first marketplace to raise money and awareness for your favourite cause. We are on a mission to change the way we shop and the way we give. Inspired by Red, Tom's, we want to build a unique community of socially conscious shoppers,celebrities, influentials brands, charities all gathered to do good and make a difference.


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    Nathalie Verrando
    Founder, Creative Director

    Nathalie is an expert in brand communication and philanthropy . She’s the main creative force behind MyGoodness. As a communication consultant, she took part in the development of the very first HIV/AIDS awareness campaign in France: making condoms available in schools and other public places. Nathalie wants to apply her passion for philanthropy and her experience in brand's communication and PR to build MyGoodness's brand and community .

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    Severine Balick
    Founder, CEO

    After graduating from Sciences-Po with a Master in Politics and Economics, and a M'Phil in Finance, Severine has been working for several years in strategic consulting. She later worked in new business and marketing development roles for Media, Fashion and Luxury Brands including WPP and JWT, Zadig &Voltaire and Stella McCartney. She is the CEO of MyGoodness running the business strategy and development, legal, finance, PR and marketing.

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    Jon Dahan
    Marketing Director

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    Ryan Brongers


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    Gerald Edelman