Lee is a serial entrepreneur with extensive expertise in retail branding and distribution. In 2010, he opened his first retail brick and mortar clothing store and quickly established Urbanity as a top tier boutique in Seattle, WA. Following that success, he co-founded a clothing brand. The brand is recognized in the industry for its popular blog content and social media following. Lee is the visionary and leader on the Freshbox team.

Gavin is an expert in market analysis, strategic planning, major retail sales and distribution. In 2011, along with long time college friend Lee Smith, co-founded a highly successful clothing brand "Rich Kids Brand," that is currently carried at top retail clothing stores and boutiques across the United States. At Freshbox, he is responsible for the companies daily order of operations and strategy.