My World was founded with only one purpose in mind... to eliminate one of the fastest growing annoyances and security risks that all users are now faced with in the on line world … the “sign-in”. We are all being incented, pushed, forced or driven to communicate, search, pay, redeem and reserve on-line. This results in users having to have and keep track of 10, 20, 30 or more log on ids and passwords. My World Solves this Issue.