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My First Yoga

Angry Birds meets kids yoga. My First Yoga makes wellness fun for preschoolers through gamification.

  • Stage Full Product Ready
  • Industry Consumer Products
  • Location San Francisco, CA, USA
  • Currency USD
  • Employees 2
  • Website

Company Summary

Angry Birds meets kids yoga. MFY makes wellness fun for kids in a way that makes teachers and parents comfortable. We combined stories with the fastest growing fitness trend in America, yoga, to instill wellness foundations. MFY’s content highlights engaging characters that children connect with to promote brand loyalty. MFY is creating an e-platform, based on our proven curriculum, to create scalable health classes through technology.


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    Abbie Davies Steinabacher
    CEO, Co-Founder

    BA in Psychology from Harvard University where she studied how exercise contributes to self-confidence. Passion for exercise stems from her roots as a Division I Athlete and Captain of the Harvard Swimming Team. Prior to MFY, Abbie was an investment professional at Fidelity Capital Markets. Certified adult & kid's yoga instructor. Media: NYT, Businessweek, Forbes, Boston Globe, Yoga Journal and Honored at White House for place on Empact 100 List.

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    Trevor Steinbacher
    CCO, Co-Founder

    Studied Imaging and Digital Art at University of Maryland UMBC. Specializes in bringing technology driven experiences to life. Creative lead with 15 years of marketing, social and digital experience (BSSP, Mullen, Isobar, Planit). Client List: Columbia Sports, Priceline, MINI Cooper, Adidas, Prana, Reebok, Rock & Ice, General Motors, Virgin, Stanley Tools, Orvis, Underarmour, Black Diamond, Timberland and Disney.

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    Ed Liebowitz
    Advisor, Business Development

    Extensive experience with start-ups creating go-to-market strategies and operations for growth. Worked in strategic planning division of Standard & Poor then joined Brown Brothers Harriman's private wealth division. Analyzed markets for technology start-ups to capture maximum value. Darden School of Business, MBA; Fordham, Poly Sci, MA; Hobart, Economics, BA. 2x Ironman Triathlon finisher and active in non-profits supporting Type 1 Diabetes.


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    Amanda Kiesewetter, CPA

Previous Investors

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    Family & Friends, $40K 2006