My5.it is a social bookmarking website and application that gives users the ability to share five of their most recent favourite things.
my5.it draws parallels between the visual style of Pinterest and the opinion based time-led Twitter feed. Users are able to scroll back through previous my5.it posts, view their friends’ my5.it lists and view the lists of people they are interested in. People like short lists. And people like to know what other people like them, and people they like, are interested in. The market is 16-25 primarily and then, potentially, everyone.