My Cat Rocks

Cat litter and turnkey services unlike any before

  • Stage Prototype Ready
  • Industry Consumer Products
  • Location Omaha, NE, USA
  • Currency USD
  • Founded October 2017
  • Employees 2
  • Incorporation Type LLC
  • Website mycatsrock.com

Company Summary

Two veterans of the U.S. Pet industry have developed three new organic cat litters which have the potential of interrupting the current $5 billion worldwide cat litter market. Our proprietary software targets Veterinarian clinics with a payment processing, home delivery service that presents the litter and a host of Veterinarian approved treats/supplements within 1 hour, same or next day.

Team

  • Paul Lien
    Co-Founder

    Was CEO of cat litter manufacturing company from 2009-2017 which introduced first feline sickness indicating cat litter. With co-founder Hughes, developed commercial organic cat litters from soy and rice hulls and hemp during 2019.

  • Mark Hughes
    Co-Founder

    Founder of Swheat Scoop (1996), one of the first alternative cat litters in the U.S. market. He was intricately involved in all facets of senior management until the sale to Private Equity in 2008. He continued with Swheat Scoop until 2013 when he founded a new company. He joined Bestnpet, Inc. as founder in 2018 where he was instrumental in testing numerous organic litters until commercial feasibility was established in December of 2019.

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