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mplifyr helps businesses customize their own affordable & powerful incentive programs to rival large programs but at a fraction of the cost.

  • Stage Full Product Ready
  • Industry Software
  • Location Houston, TX, USA
  • Currency AUD
  • Founded September 2011
  • Employees 5
  • Website

Company Summary

mplifyr ("amplifier") is a platform where businesses can create their own professional-grade incentive program to incentivize, emotionally engage and reward individuals. Businesses join a network with other businesses, allowing individuals to earn and redeem points with any of them using a patented global Universal Point system. This framework provides better value, flexibility and a variety of reward choices for consumers.


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    James Lewis Duchenne
    CEO and Director

    James Duchenne’s interest in technology began during his studies after obtaining a Bachelor degree in Aeronautical Engineering from one of Australia’s most prestigious universities. Shortly after, unsatisfied with the challenge of an Engineering degree, James completed a Masters Degree in Law. Today, James is a fully qualified lawyer with the Supreme Court of New South Wales. James has undertaken roles in top-tiered commercial law firms and corp

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    Brendon Barr
    CFO and Director

    Brendon has always had a vested passion for loyalty and incentive programs and his insight and knowledge gives our business important perspective from a consumer point of view. He has a Bachelor of Commerce in Accounting and Finance from Macquarie University and a Master of Law from the University of Technology in Sydney, Australia. His strong mathematical and analytical skills contributed greatly to building our patented Universal Point system.

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    Candice Pang
    COO and Director

    Candice is passionate about helping small businesses implement efficient procedures and adapting best practices into daily operations to sustain long term viability and growth. With her extensive background and knowledge she joins the management team in developing innovative practical solutions for small businesses to gain access to the loyalty industry. She has a Bachelor of Law and a Bachelor of Commerce (Accounting) from Macquarie University.

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    Veronica Luna
    Head of Marketing

    Veronica has been employed in numerous customer-facing roles as a technology consultant in large companies all across the US, in the UK and in Australia. Her intrinsic interest in new technologies, social media and content writing contribute to her success as an expert in content and digital marketing. She has a Bachelor Degree in Management Information Systems from Texas A&M University.

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    Megan Whitlocke-Jones
    Non-Executive Board of Director

    Megan is the former Head of Loyalty Operations at Qantas (one of the most profitable loyalty programs in the world from Australia’s leading airline). She is a strategic general manager, providing our business advice in loyalty, innovation and business transformation.

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    Ivan Barr
    Non-Executive Board of Director

    Ivan has over 30 years of experience managing and providing advice to businesses and he has held numerous executive positions in top-tier financial firms in Australia. He is currently Principal and Chief Operating Officer of Purvis Barr and Associates, a firm focused on giving advice on investment, compliance, risk and strategic matters.

Previous Investors

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    21 individual shareholders (2 owning multinational corporations)