Though I held an MBA from a Top-5 Bschool (Ross/Michigan) and was climbing the consulting ladder at firms like Accenture and Ernst & Young, I sought a more fulfilling challenge. Having launched a record label in the past, I decided to combine my business and music industry knowledge with my love for fitness. As Founder and Chief Motivation Officer at Motion Traxx, I motivate millions to exercise and to lead fitter, healthier lives.

I am a brand builder with expertise in helping companies grow their product and core brands with a background that includes operations, finance, branding, and investing.

Most recently I was the Chief Operating Officer of Hard Candy Fitness, Madonna's gym, where I headed up the brand which we developed from a start up into a global luxury fitness brand during 2012.

Prior to HCF, I ran the merchant banking efforts of the Beige Group for the

Experienced in driving product, process and customer service improvements while building partnerships with key-business decision-makers. Globally recognized for expertise in leadership, management, new product development, sales, marketing, wearable technology, content development/management, and International distribution. Culture and team builder, with a knack for talent selection and people development.

I'm an entrepreneurial leader with 15 years of experience in the Technology sector. My expertise in mobile, digital media and business development comes from time as the Head of Business Development for Shazam, from my own start-ups, and from my Harvard Computer Science degree.

My passion for adventure, creativity, and entertainment has helped me build teams and partnerships that feel like family.