MoralGuard

B2C: Mobile app that helps you shop according to your own values. B2B: Analytics service that quantifies business impact of specific values and trending issues.

  • Stage Prototype Ready
  • Industry Internet / Web Services
  • Location Helsinki, Finland
  • Currency EUR
  • Founded 2013
  • Employees 3
  • Website moralguard.com

Company Summary

We want businesses to understand the relevance and impact that current and emerging trends in responsibility and wellness have on their bottom line.

We want consumers to get the exact information they need to make decisions that they can feel better about.

Our business model is based on paid (tiered) online access to data and analytics that are relevant for brand owners.

Team

Advisors

  • Pekka Mattila
    
CEO at Aalto EE and Funnel Group & Professor of Marketing at Aalto University

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