MOORINGO
...MORE SPACE FOR BOATING...
- Stage Full Product Ready
- Industry Travel
- Location Gothenburg, Sweden
- Currency USD
- Founded September 2015
- Employees 2
- Incorporation Type C-corp
- Website mooringo.com
Company Summary
Mooringo is a game changer for recreational boaters that let anyone turn their empty berth and slip into an attractive, profitable visitor destinations. We are now developing an unique global satellite service to deliver forecasts of vacancy in both marinas and anchorages. 73% of our boat owners are willing to pay for this service. The project is supported by the European Space Agency, who donates €50,000 based on Mooringo business plan.
Team
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Founder, CEO, Developer
Educated in economics and holding an MBA from University of Karlstad, Sweden and further educated in information systems at the Hawaii Pacific University. Robert is a keen sailor and has been working as an e-business architect/developer since 1998. He has been an entrepreneur since 2008 when he co-founded the software company xTellus. Robert sold his share of xTellus in 2015 and invested all the money into the start of Mooringo.
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Marketing communications, public relations and websiteBoating friend and UI and communications specialist, was invited onboard as co-founder. Hans has worked with usability, design, development and education in his company OurEgo for 15 years. He is highly skilled in internal and external communication. Robert and Hans know each other well since 2012 and have very dynamic negotiations about the strategy of Mooringo. Where Robert is speed – Hans is brake.
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Strategic sales and marketing agent South EuropeRossana joined the team after approaching Mooringo at our exhibition at Web Summit, Lisbon, in late 2016. She saw the potential of Mooringo and is helping us understand and develop the needs of the market in south Europe. Rossana has been working with software sales since 2003 and been an entrepreneur in construction of hotels and go-to-market strategy since 2012. Rossana is extremely focused on customer value.
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Innovation developer/IP Strategy and UX specialistStaffan is a new member on the team, bringing huge innovation- and IP strategy experience to the table. Staffan has been working as Senior Innovation Manager at Volvo Car Group since 2013. He is a sailor and also writes novels with marine surroundings.
Advisors
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Fredrik JerlovUnconfirmed
Ann-Sofi SträngUnconfirmed
Previous Investors
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UCPA Holding ABUnconfirmed
Trillian Holding ABUnconfirmed -
Forminx Invest ABUnconfirmed
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