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Monetizr is a "merchandising" platform that enables brands to plug in their product offerings inside games.

  • Stage Product In Market
  • Industry Gaming
  • Location San Francisco, CA, USA
  • Currency USD
  • Founded October 2016
  • Employees 7
  • Incorporation Type C-corp
  • Website

Company Summary

Monetizr is a two-sided advertising and engagement platform. We enable brands to plug in their product offerings inside a network of mobile games. We do it through an innovative advertising format called Branded Missions that is natively embedded into the game experiences.

We charge a 20% platform fee, generating $0.40 per engaged player.
Now growing at 35% CMGR. Estimating $2M by Dec.
30 new publishers signed including Tilting Point, Nexon a.o


  • Techstars alumni and 5X tech entrepreneur with Mobile, B2B, and Entertainment backgrounds. One exit. 15+ Years as a Sales & Marketing executive at Omnicom Group, OMD, MTG, Arcana Global, and IP Group, managing teams and high-profile accounts like Apple, McDonald's, Nissan, a.o. 8 years in startups.

    1X exit (w/co-founder). Led 25 people team to a merger with global e-commerce & merchandising manufacturer Picanova Group.

  • Techstars alumni and 3X tech entrepreneur with Mobile, Commerce, and Merchandising backgrounds. 6 years in e-commerce. Built a successful e-commerce business on eBay and Amazon marketplaces from scratch. 7 years in startups with sales and customer success roles. Startup experience from 500 startups, UpTech accelerators.

    1X exit (w/co-founder). Led 25 people team to a merger with global e-commerce & merchandising manufacturer Picanova Group.

  • 466d54c2 548c 4284 8969 626dc2b8251b
    Content Marketing Superhero

    Gita Berce: Marketing Superhero (full-time). Responsible for marketing strategy and execution across content development, PR, social, and digital marketing. 6+ years at Latvia’s leading digital agency working with Accenture, Huawei, Asus, a.o. Brands. Master’s degree in Sociotechnical Systems Modelling.

  • PhD candidate, Computer science (

    Three times tech entrepreneur (Cloud: MkSmart, Geospatial: Sungis, Mobile). 12+ years in information technology (developer, tech lead, systems architect, co-founder, cto). Lecturer at Vidzeme University of Applied Sciences.

    Has 4 scientific publications

  • Built Ad-planning platform for Twitter via HttPool. Worked with brands and agencies for 7 years, such as Omnicom and others.

    Product development and business intelligence expert. Launched Twitter's global advertising management platform. Worked with Twitter as an audience acquisition channel to help game studios drive revenue. Over 6 years of Researching experience and building various BI solutions across 18 offices in different countries.

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    Frank Bilotto
    Head of Capital Investments and Legal Affairs

    2 Exits. Licensed attorney with 25Yrs experience in M&A, commercializing technology, and intellectual property. Serial Entrepreneur with 3 exits. As an attorney with UPMC, acquired 23 hosptials, 120 physician practice plans and started a health insurance company. Hired by Dialog to negotiate content licenses, improve royalty margins and effect the sale of the company to Thomson. Launched a series of content/technology start-ups.

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    Valentine Kitchenzky
    Creative Design

    Award-winning designer with 15+ years of experience in the fields of advertising, content creation, and behavior design. I have awards from DDB and Universal McCann. I've worked with accounts like Apple, BMW, Nestle, Tele2, Huawei, a.o.


Previous Investors

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    COX Enterprises