They say art is impossible to scale, I beg to differ.

The art market is full of inefficiencies and asymmetries, and collectors and artists are losing out in the current structures.

I believe that the value of art is not in its uniqueness and that we can enter the most profitable segment of the art market.

We have an unfair access to the best living artists and we will create a brand-led supply of high-end art to satisfy a huge unmet demand.