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Improving media ads via collection of consumer model preference data within the first modeling social professional networking platform.

  • Stage Prototype Ready
  • Industry Internet / Web Services
  • Location Scottsdale, AZ, USA
  • Currency USD
  • Founded February 2012
  • Website

Company Summary

ModelVP’s mission is to collect, analyze, and monetize data about consumer preferences for the models used in media advertising. Currently, media advertisement personnel decisions are made using the qualitative opinions of experts at ad and modeling agencies. The incorporation of quantitative data in the decision process for media advertisement elements will make these advertisements more effective.


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    Aidan Garza
    President, Director of Operations

    Aidan has a B.S.E. in Systems Engineering from the University of Arizona, and is currently pursuing an M.B.A. in Management from Regis University in Colorado. Before co‑founding ModelVP, he worked for four years as an engineer for Sundt Construction, a national commercial contractor based in Arizona. Aidan is responsible for general operations, administration, and financing.

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    Paul Vazquez
    Director of Product Development

    Paul has a B.S.E. in Systems Engineering from the University of Arizona as well as
    a B.S. in Mathematics, and has completed coursework toward a Ph.D. in Operations
    Research at Georgia Tech. He formerly worked as a Quantitative Engineering intern at, and is the founder of the e‑commerce company State Sabers. Paul is responsible for
    product design, algorithm design, and data analysis.

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    Derek Colnar
    Director of Technology

    Derek has a B.S. in Management Information Systems from the University of Texas at San Antonio. He has worked as a freelance computer system solution designer for five years, and he has held a variety of computer technician roles with various companies. Derek is responsible for the infrastructure of ModelVP'ʹs design and operation, as well as the coordination with the contracted developer throughout the design and maintenance process.

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    Brendan Snyder
    Director of Business Development

    Brendan graduated with a B.A. in Economics and a minor in Business Administration. He is currently pursuing a Masters in Accountancy as well as his CPA and CFP. Brendan has been working with AXA Group as a financial consultant to individuals and businesses since his graduation. Brendan is responsible for business development and finance.

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    George Malbin
    Director of Marketing

    George has a B.S. in Marketing from the University of Arizona, along with a minor in Sports Management. While much of George'ʹs professional experience speaks to his passion for sports marketing, he also has experience leading social media campaigns with the social deal company Homerun. George is responsible for ModelVP'ʹs lean marketing, social media, and brand image.


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    Joseph Miller
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    Charles Luebbering

Previous Investors

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    Juan Vazquez
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    Phillip Roell
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    Glenda Colnar