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MIXR

MIXR IS AN ONLINE/OFFLINE BOUTIQUE OFFERING UNIQUE, STYLISH LUXURY SHOES, ACCESSORIES AND CLOTHING TO FASHIONABLE WOMEN IN CHINA.

  • Stage Full Product Ready
  • Industry Internet / Web Services
  • Location China
  • Currency USD
  • Founded January 2012
  • Employees 10
  • Website mixr.cn

Company Summary

MIXR is an e-commerce start-up company positioning itself to become the market leader in offering in-season, imported luxury shoes, bags, accessories and clothing at affordable prices to women in China. The company is built as a business-to-consumer solution for brands never before sold in China. The company is based in Shanghai and, with the know-how of our fashion/e-commerce experts, shall execute a unique online/offline strategy.

Team

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    Fiona Huang
    Founder and CSO

    Prior to founding MIXR, Fiona was Partner and Legal Counsel at Avant Capital Group. Fiona has nine years of experience at large US law firms, including Pillsbury Winthrop (San Francisco) & Wilmer Hale (Washington D.C.). Fiona graduated cum laude in 1997 from Harvard Law School with a J.D. She is a 1993 summa cum laude, Phi Beta Kappa graduate from the University of California, Berkeley with a B.A. in Economics.

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    Luca Toscani
    Founder and CEO

    Prior to founding MIXR, Luca was President of Avant Capital, a Shanghai-based financial advisory firm focused on venture capital and private equity transactions. Formerly a partner of Keating Investments, responsible for international business development and investment banking, he has also worked as a hedge fund manager with Medici Capital Management and an arbitrage trader at Bear Stearns. Luca graduated summa cum laude from Venice University.

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    Claudia Gaudiello
    Founder and Head Buyer

    Prior to founding MIXR, Claudia had 16 years of retail experience. She started her career at Benetton in London. After five years at Benetton, she contributed to the setup of the menswear division of Marzotto and M Missoni. In 2000, she joined Trussardi Group as head of retail distribution and moved to China in 2004 as Trussardi’s Far East Director, in charge of launching and managing the trading branch office and developing a network of 45 POS.

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    Takeo Rowe
    IT Manager

    Takeo joins MIXR with a strong background in internet applications and project management. Takeo graduated from Sao Paulo State Technological College with a degree in Computer Science. Since then he has gained over 10 years of IT and project management experience, including serving as the IT Director for several e-Commerce fashion start-ups in Brazil, Japan and most recently China.

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    Monica Luitprandi
    Buying and Image Consultancy

    Prior to joining MIXR, Monica had 20 years of retail experience. In 2001 she founded Kyu Fashion, a brand management/consulting firm to support foreign clients doing business with Italian fashion houses, cooperating with numerous renowned brands and retailers in Japan, Korea and Europe. Monica is a member of AICI (Association of Image Consultants International).

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    Lawrence Wang
    Digital Marketing Manager

    Before bringing his global social networking expertise to MIXR, Lawrence was the Global Digital/Social Marketing Manager for Lee Kum Kee International. He has extensive knowledge on the Chinese market as well as extended experience tracking global consumers through social media platforms and global digital strategies. He was also the team leader in constructing the digital marketing strategy of TEDtoChina.

Advisors

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    JunHe Law Firm
    Lawyer
    Unconfirmed
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    Kelmer Group
    Accountant
    Unconfirmed

Previous Investors

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    Avant Capital Group
    Unconfirmed
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    Toscani Family
    Unconfirmed
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    12 other angel investors
    Unconfirmed