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BareEase by Miss Smarty Pants Enterprises, Inc

BareEase is a numbing kit used before bikini waxing to block the pain, created by a woman physician who understands pain management.

  • Stage Full Product Ready
  • Industry Consumer Products
  • Location Los Angeles, CA, USA
  • Currency USD
  • Founded March 2008
  • Employees 3
  • Website

Company Summary

BareEase was created by Dr. Edna Ma, M.D., a practicing board-certified anesthesiologist and pain management expert, motivated by her own and countless other women’s painful and unpleasant waxing procedures. Dr. Ma was surprised to discover that no over-the-counter products existed to block the pain associated with bikini waxing. BareEase pre-kit includes 1) Patented numbing cream & 2) Latex panty to isolate the cream for effective absorption.


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    Edna Ma, MD

    A woman of the world, Dr. Edna Ma has devoted her career to pain management and works both in academic and private hospitals. She earned her MD from the University of Colorado, and completed her residency at UCLA. With BareEase, Dr. Edna is now addressing some of the everyday pains women encounter with beauty procedures. She recently challenged her own pain threshold in the wild as a contestant on “Survivor: South Pacific.”


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    Clint Coons
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    Michael Bernstein

Previous Investors

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    None Prior