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MirrorMyMirror is the big data of beauty.

  • Stage Prototype Ready
  • Industry Mobile
  • Location New York City, NY, USA
  • Currency USD
  • Founded January 2012
  • Employees 7
  • Website

Company Summary

MirrorMyMirror is the big data of the $160B beauty industry. A consumer takes her picture with the MMM iPhone app and skin tone is determined. Our BeautyDNA platform classifies the user's facial landscape and creates a BeautyDNA sequence. This allows BeautyDNA to automatically learn and adapt to new trends. It then recommends the best products to the user. Our SIR platform allows users to receive video consultations over FaceTime.


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    Raul Shum
    Founder and CEO

    Lehman Brothers, Martha Steward, Urfilez Global Music (135M Users). Three startups with two successful exits

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    Dale Brandon Kan
    Chief Creative Officer

    SVP of Creative Services Worldwide at Revlon

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    Wesley Maness
    Chief Technology Officer

    VP Barclay Capital - Yale Phd in Computer Science. Published papers on neural networks

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    Francesca Raminella

    SVP of Global Marketing at Revlon, SVP & GM of L'Oreal - Matrix

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    Jessica Contrastano
    VP of Social Media

    VP of Maybelline and L'Oreal. Seasoned veteran of beauty and social media.


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    Michael Schlesinger @ Latham & Watkins LLP
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    Ray Cruz @ KoreyKay Partners