Mint Measure

Mint Measure services mid-sized advertisers, delivering marketing analytics as an alternative to expensive, legacy analytics like multi-touch attribution.

  • Stage Product In Market
  • Industry Digital Marketing
  • Location New York, NY, USA
  • Currency USD
  • Founded January 2020
  • Employees 2
  • Incorporation Type C-corp
  • Website mintmeasure.com

Company Summary

Mint currently has 3 core products - 2 analytics suites and an audience management tool. We service growing brands, both at agencies and DTC brands direct.

Customers pay on a CPM for their usage or Saas. General rate is $0.50 CPM, with an 80% gross margin. Add-ons and custom measurement are additional

$200k/year tech operating costs, plus 10% of revenue for variable costs. 12 month break even is $1.2MM in revenue

Team

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