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Fast growing clothing and gift marketplace seeks funds for further growth and "own label" projects

  • Stage $500K in TTM Revenue
  • Industry Retailing / Distribution
  • Location GBK Restaurants Ltd, Lindsey Street, London, England, United Kingdom
  • Currency GBP
  • Founded October 2010
  • Employees 0
  • Website

Company Summary

MiniWardrobe is a fast growing marketplace connecting new and "up and coming" manufacturers and designers of childrenswear and gifts for 0-14 year olds directly to consumers - parents, grandparents and gift-buying adults. It is the only marketplace focused on childrenswear and gifts. One year after launch, its valuation multiplied by 3x. Now, 18 months post launch, the business is breaking even with an increase in revenues of more than 5x.


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    Caroline Kendal

    Co-Founder and CEO of MiniWardrobe
    Has an MA in law from Cambridge University.
    Qualified and worked at City law firm Clifford Chance before becoming management consultant, first at McKinsey & Company and then set up own freelance consultancy.
    Set up and ran two internet start ups before founding with co-founders, Per Larsen and Ray Winters

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    Per Larsen

    Co-Founder of MiniWardrobe
    Consumer marketing expert.
    Holds an MBA from London Business School.
    Has worked in consumer marketing at, Apple, Dell and LEGO.

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    Ray Winters

    Co-Founder of MiniWardrobe
    CEO of a top financial group with over 25 years experience in banking.

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    Luke Staniczek

    Investor in MiniWardrobe.
    VP at Citigroup.


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    Wedlake Bell LLP
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    Stein Richards Limited