MindProber

MindProber is the first automated biometric media testing platform in the world. We provide media owners and buyers objective engagement metrics to linear TV.

  • Stage $500K in TTM Revenue
  • Industry Media and Entertainment
  • Location Oporto, Portugal
  • Currency EUR
  • Founded May 2016
  • Employees 13
  • Incorporation Type LLC
  • Website mindproberlabs.com

Company Summary

MindProber collects biometric data from panels of hundreds of viewers as they watch live linear TV.
We offer clients such as Formula 1, FE, UEFA or the ITV data on the second by second emotional impact of their content.
Our clients use these metrics to optimize their media products and evaluate and show efficacy of their media inventory.
We are bringing to the market a much needed objective and quantifiable engagement metric to linear TV.

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