MindProber is the first automated biometric media testing platform in the world. We provide media owners and buyers objective engagement metrics to linear TV.
MindProber collects biometric data from panels of hundreds of viewers as they watch live linear TV.
We offer clients such as Formula 1, FE, UEFA or the ITV data on the second by second emotional impact of their content.
Our clients use these metrics to optimize their media products and evaluate and show efficacy of their media inventory.
We are bringing to the market a much needed objective and quantifiable engagement metric to linear TV.