Duncan has a background in biological sciences, education and management. With Mindlab he integrates his passion for studying consumer motivations and behaviours with his zeal for modern research techniques, to bring heightened levels of insight to the marketing industry.

David is a renowned expert in the field of neuromarketing. . He is a Fellow of the International Stress Management Association, the Institute of Directors and the Royal Society of Medicine and has written numerous books including ‘The Brain Sell’ and ‘Impulse’.

Joe Hilling holds a first class Msci degree in Theoretical Physics from Imperial College London and an MPhil in Mathematical Physics from the University of York.
He pursues his passion for applying mathematical techniques to understand consumer motivations and behaviours with the aim of bringing novel, quantitative levels of insight to the marketing industry .