Born in Belgium he studied Chemical Technology at the Eindhoven University of Technology in the Netherlands. From an early age, he developed successful businesses as an entrepreneur and has been doing so for years in Europe and China. Before coming to the US/Mexico he co-founded Zhejiang Xiprosi Co Ltd in Hangzhou/China and worked with Sinopec to develop convenience stores in their gas stations.

Jorge studied Marketing Management in México and the US, and acquired an MBA degree from Universität Leipzig in Germany. For 7 years he worked in a Coca-Cola bottling group’s corporate offices in Tijuana, México, overseeing everything from distribution and sales strategies, to brand management and development. He has broad experience in consulting in sales, distribution and marketing strategies with a focus on traditional distribution channels.