More than half of smart phone using consumers "Entrepre-sumers": either planning to or actively make what we call "off-money": the side income to make up for what the main income doesn't cover. Maybe some drop-shipping here and there, some arbitrage, or even private labeling a product.
95% have no concept of data management
On the microstud.io network, micros network, delegate, deliver, scale, then do it again.