Metrical’s technology predicts when someone is about to abandon a shopping cart--which happens 69% of the time--and gives them promotions that get them to buy.
Metrical “listens” to online shoppers’ click-stream data and uses behavioral modeling to identify common characteristics of people about to abandon an online shopping cart. Armed with abandonment triggers, Metrical engages e-commerce shoppers with time-sensitive promotions (e.g., discounts, free delivery) that immediately engages and converts site visitors into buyers.