My role is to make musicians aware of a method of practice that is not necessarily about what you can play, but more to do with how.
The company is all about teaching musicians how to get the most out of their practice routine by getting them to use the brains retention capacity to the full. This is a method that is inherently available to all but rarely capitalized with any level of lasting success! The mind has to compartmentalize all information into levels of importance, fight or flight, urgent or unimportant. Defining how you represent this information is everything!