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Online platform for freelance employment in the fashion industry.

  • Stage Prototype Ready
  • Industry Internet / Web Services
  • Location New York City, NY, USA
  • Currency USD
  • Founded April 2012
  • Employees 5
  • Website

Company Summary

Merocrat is an online marketplace for creative freelance services in the fashion industry. Today, collaboration between clients & freelancers is intermediated by agencies; combined, they pocket up to 70% of budget. Merocrat disrupts today's offline agency model in a $125 bn fashion freelance marketplace. We help buyers of the services to find & evaluate the sellers and collaborate directly in a standardized environment at a fraction of the cost.


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    Viktoria Ruubel

    Previously at Skype, HP, Consortio Fashion Group, HR Factory. 15+ years of executive experience in building global products, brands and businesses. Specializes in management; also product, marketing & biz dev. Contributed to several startups incl. Skype (helped to expand business to 27 markets); also helped established organizations to make a turn-around and grow into new markets. Mixed technology, fashion business and HR background. MBA and MSc

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    Jaanus Lang

    Seedcamp alumni. 15+ years of technology and business leadership experience driving results in both startup and enterprise environment. Experience quickly building and developing high-performing agile engineering teams. Entrepreneurial leader, previously co-founder of several startups in social networking, online gaming, technology companies.

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    Rain Allikvee

    Seedcamp alumni. 10+ years of experience in UX design, gaming, interaction and information design. Experience developing and managing teams working on user experience, interaction design, creative design. Previously co-founder of several startups in social networking, online gaming, online services. Several awards in design category. Strong UX background.


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    Joe Daniels

Previous Investors

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    Martin Ruubel