Merchenta
We help eCommerce retailers drive incremental sales through dynamic, personalised, behavioural marketing.
- Stage $1M in TTM Revenue
- Industry Internet / Web Services
- Location London, GB-ENG, United Kingdom
- Currency USD
- Founded March 2011
- Employees 10
- Website merchenta.com
Company Summary
Our “DSP*-in-a-box” enables marketers, agencies & networks to deliver performance from their own online campaigns across desktop, Facebook and mobile. The Merchenta platform is already live in over 35 countries for dynamic, personalised display & Facebook advertising. Clients include Microsoft, Creative Labs, ASOS, Mazda and dozens of eCommerce retailers, ad agencies and ad networks. (*DSP=demand side platform)
Team
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Renee WardVP Sales, AmericasRenée Ward is a passionate, highly motivated, and accomplished C suite advertising, sales & marketing management executive, coach, mentor, public speaker and trainer with quantifiable executive level sales/business development experience in advertising; digital, mobile, social, and traditional media, ecommerce, outsourced SaaS technology, and enterprise systems (Big Data) with a strong rolodex of contacts among direct clients (brands), publisher
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Andy NewlandSales Director, EMEA/APACAndy brings over 15 years of ecommerce & data marketing experience that aligns with Merchenta's ethos of focussing on the metric that matters most – consumer engagement. By focussing on consumer engagement, we’re able to drive the highest returns for clients.
Andy has previously been employed as Sales Director at Twenga & Maximiles & his pan-european experience is a welcome addition to the team as it continues to push ahead with its expansion p -
Neil McClementsCEONeil McClements, CEO, has an extensive background in delivering high-profile, high-volume SAAS solutions for a wide array of global commercial clients. Neil previously founded Fintech Consultants which built a SAAS white-label managed services platform for 130 telcos including BT, Vodafone, Post Office & Orange. The platform processed over £2.4 billion of telecoms provisioning requests over a 5 year period.
Previous Investors
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Business has been bootstrapped/funded to date by CEOUnconfirmed
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