Merchenta

We help eCommerce retailers drive incremental sales through dynamic, personalised, behavioural marketing.

  • Stage $1M in TTM Revenue
  • Industry Internet / Web Services
  • Location London, GB-ENG, United Kingdom
  • Currency USD
  • Founded March 2011
  • Employees 10
  • Website merchenta.com

Company Summary

Our “DSP*-in-a-box” enables marketers, agencies & networks to deliver performance from their own online campaigns across desktop, Facebook and mobile. The Merchenta platform is already live in over 35 countries for dynamic, personalised display & Facebook advertising. Clients include Microsoft, Creative Labs, ASOS, Mazda and dozens of eCommerce retailers, ad agencies and ad networks. (*DSP=demand side platform)

Team

  • Renee Ward
    VP Sales, Americas

    Renée Ward is a passionate, highly motivated, and accomplished C suite advertising, sales & marketing management executive, coach, mentor, public speaker and trainer with quantifiable executive level sales/business development experience in advertising; digital, mobile, social, and traditional media, ecommerce, outsourced SaaS technology, and enterprise systems (Big Data) with a strong rolodex of contacts among direct clients (brands), publisher

  • Andy Newland
    Sales Director, EMEA/APAC

    Andy brings over 15 years of ecommerce & data marketing experience that aligns with Merchenta's ethos of focussing on the metric that matters most – consumer engagement. By focussing on consumer engagement, we’re able to drive the highest returns for clients.
    Andy has previously been employed as Sales Director at Twenga & Maximiles & his pan-european experience is a welcome addition to the team as it continues to push ahead with its expansion p

  • Neil McClements
    CEO

    Neil McClements, CEO, has an extensive background in delivering high-profile, high-volume SAAS solutions for a wide array of global commercial clients. Neil previously founded Fintech Consultants which built a SAAS white-label managed services platform for 130 telcos including BT, Vodafone, Post Office & Orange. The platform processed over £2.4 billion of telecoms provisioning requests over a 5 year period.

Previous Investors

  • Business has been bootstrapped/funded to date by CEO
    Unconfirmed

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