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We make a tribe of merchants smarter than their competition by collecting analytics data on what's working and selling that advice to stores

  • Stage Full Product Ready
  • Industry Software
  • Location Richmond, VA, USA
  • Currency USD
  • Founded February 2002
  • Employees 1
  • Website

Company Summary

MerchantTribe makes our SMB merchants smarter by providing advice on how to sell more online. We have a SAAS platform and an open source app. Together, these provide us with performance data from several thousand stores (and growing). We process that data to identify trends like which image sizes work best, how many products should be on a page and what color buttons convert more. We sell that advice back to tribe members who out sell competitors


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    Marcus McConnell
    Founder and CEO

    Marcus has been building ecommerce solutions since the start of the internet. Prior to founding BV Software (MerchantTribe) he was the first hacker for PartSearch technologies where he built their ecommerce platform which scaled to $70MM in annual sales and was later sold to BestBuy.

    Marcus worked in NYC as a System Architect for where he helped build online commerce platforms for, Harrod's of London, Gorton's and more.