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Mental Insights, LLC

Online surveys to "crawl into the heads" of customers, providing insights into attitudes, emotional attachment and future behavior.

  • Stage Full Product Ready
  • Industry Marketing / Advertising
  • Location Lawrence Township, NJ, USA
  • Currency USD
  • Founded May 2008
  • Employees 2
  • Website

Company Summary

We are a marketing and behavioral research group which combines answers from psychometric questions with a computer-driven psychoanalysis of the words respondents use to answer open-ended questions/probes. The bottom line is deeper insight about the reasons individuals and groups are and are not "emotionally" satisfied with concepts, products and services...and emotional driver information about how to sustain or alter behavior.


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    Chuck Rose
    Founder and CEO

    Chuck Rose is the founder and CEO of Mental Insights, LLC. He also founded and is a board member of MindMeasures, LLC, which primarily provides mental traits assessments for athletes, coaches and teams.

    Another organization Chuck established, Sports Psychology Center, was selected in 2007 to provide the current psychological assessment used by Major League Baseball to determine the psychological strengths and weaknesses of high school and col

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    Dr. Jessica Poggioli
    Vice President of Research

    Jessica Poggioli, vice president and research director for Mental Insights, received her doctorate in clinical psychology from Eastern Virginia Medical School in 2001. Dr. Poggioli previously worked as a Project Manager and Research Scientist at the Columbia University Department of Psychiatry in New York. She has extensive research experience in human motivation and behavior change and she now brings her expertise in research design and statisti

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    Joyce Kelleher
    Vice President of Administation

    Joyce Kelleher, Vice President of Administration and Operations of Mental Insights, brings with her a unique understanding of consumer wants and needs through a hands-on appreciate of the components required for customer satisfaction.

    A graduate of Pratt Institute with a BFA in Fine Arts/Interior Design, Joyce was founder of Kelleher Design Group of Tulsa, OK, the largest independent design firm in that community with 16 employees and clients


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    Volunteers: Officers/members of the Princeton chapter of SCORE

Previous Investors

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    None...and we have no debt