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Mental Insights, LLC

Online surveys measuring attitudes/motivations and predicting future behavior by psychoanalyzing the language/words used

  • Stage Full Product Ready
  • Industry Marketing / Advertising
  • Location Lawrence Township, NJ, USA
  • Currency USD
  • Founded January 2007
  • Employees 2
  • Website

Company Summary

Gaining deeper insight into psyches: the fastest, most accurate and least expensive way to understand the motivational drivers of consumers, and the most (and least) effective ways for retailers, pharmaceutical companies, charities, political campaigns, ad agencies and others to sustain or change specific attitudes and behaviors. Use this link to view “Using online surveys to crawl into the heads of...."


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    Chuck Rose

    Chuck Rose is Founder and CEO of the company. While an assistant professor in the School of Journalism at Drake University in Des Moines, IA, he co-founded a computer-based technology firm which was among the first to measure the level of emotional attachment and commitment by analyzing language used to answer open-ended questions on personal computers. He has founded/ managed two full-service advertising agencies in NJ.

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    Joyce Kelleher Kelleher
    Vice President Administration/Operations

    Joyce Kelleher, Vice President of Administration and Operations, brings with her a unique understanding of consumer wants and needs through a hands-on appreciation of the components required for customer satisfaction. A graduate of Pratt Institute with a BFA in Fine Arts/Interior Design, Joyce was founder of the 16-employee Kelleher Design Group.

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    Jessica Poggioli
    Director of Research

    Dr. Jessica Poggioli, Research Director, received her doctorate in clinical psychology from Eastern Virginia Medical School in 2001. Dr. Poggioli previously worked as a Project Manager and Research Scientist at the Columbia University Department of Psychiatry in New York. She has extensive research experience in human motivation and behavior change and in research design and statistical analysis in marketing research.


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    To date: Volunteers from Princeton SCORE

Previous Investors

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