Chuck Rose is Founder and CEO of the company. While an assistant professor in the School of Journalism at Drake University in Des Moines, IA, he co-founded a computer-based technology firm which was among the first to measure the level of emotional attachment and commitment by analyzing language used to answer open-ended questions on personal computers. He has founded/ managed two full-service advertising agencies in NJ.

Joyce Kelleher, Vice President of Administration and Operations, brings with her a unique understanding of consumer wants and needs through a hands-on appreciation of the components required for customer satisfaction. A graduate of Pratt Institute with a BFA in Fine Arts/Interior Design, Joyce was founder of the 16-employee Kelleher Design Group.

Dr. Jessica Poggioli, Research Director, received her doctorate in clinical psychology from Eastern Virginia Medical School in 2001. Dr. Poggioli previously worked as a Project Manager and Research Scientist at the Columbia University Department of Psychiatry in New York. She has extensive research experience in human motivation and behavior change and in research design and statistical analysis in marketing research.