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MediaCrossing Inc.

Building the preferred independent digital media trading company serving publishers, marketers and their agencies.

  • Stage $1M in TTM Revenue
  • Industry Marketing / Advertising
  • Location Stamford, CT, USA
  • Currency USD
  • Founded December 2012
  • Employees 30
  • Website

Company Summary

We bridge digital media buyers & sellers as an independent specialist sharing our competitive advantage delivering value, execution (or "crossing"), transparency, and liquidity in Display, Video, Social & Mobile tradeable ad inventory. MediaCrossing serves the needs of publishers, marketers and their agencies. MediaCrossing: where Madison Avenue media savvy and marketing science meets Wall Street innovation and trading best practices.


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    William A. Lederer
    Founder, Chairman and CEO

    Global C-Level digital media & Wall St. investment executive w/extensive founding/build-up/turnaround expertise in entrepreneurial & established companies in advertising/marketing, online & mobile video, advanced TV, Internet & e-commerce, information services, institutional & private investment exp. Former board member for public & private companies and non-profits, foreign & US. Extensive work exp. in Americas, Europe, India & Israel. Author.

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    Ted Yang
    Founder and CTO

    Proven Capital Markets CTO and entrepreneur. Previously Architect or CTO with several of the world's leading hedge funds and trading desks including Bridgewater and Citadel. MIT Engineer grad and undergrad. Founder Stamford Innovation Center. Angel Investor and for-profit and non-profit board member.

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    Andrew Latzman
    Managing Director, Data & Analytics

    Hands on marketing & media research and advertising pro with 18+ years exp. across digital and traditional research, analytics & advertising. Andrew finds the important pieces of information in a data-rich environment and has a wide array of skills allowing him to think strategically and work tactically to successfully execute on projects and goals. Skills include: research & statistical analytics, marketing science, product dev & media planning.

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    Michael K. Kalman
    SVP, Business Development

    Proven Business Development executive with a record of building relationships and exceeding expectations. Prior to joining MediaCrossing, Michael was VP, Business Development at ICON International for 13 years. ICON is a specialized media financial company owned by Omnicom. At ICON Michael served PepsiCo, Bank of America, H&R Block, Hormel, Samsung, HP and many other consumer branded companies. Prior to joining ICON, Michael was co-founder of

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    Gary D. Malouf

    With experience designing high throughput trading software in both finance and ad tech, Gary is responsible for the core design of Media Crossing's trading and analytic platform. He is adept at leveraging the right tool to solve the problem at hand in order to deliver business value early and often. Degrees in Applies Mathematics and Operations Research. Expert in building dependable real-time systems that scale with the businesses they serve.

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    Randall R. Compton
    Managing Director, Operations

    Hands-on Advertising Operations pro with 12+ years digital advertising exp. With proven skills as Vice President, Advertising Operations at WPP, one of the largest digital media companies, he spent almost 5 years buying digital audience inventory for display, video, mobile and social media. Randall has tactically executed goals set by clients to bring the best value to Advertisers, while simultaneously ensuring Publishers are maximizing yields.

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    Martin Andreas Rhode
    Managing Director, Quantitative Strategy

    Andreas brings 15+ years of international financial markets and investment banking experience. A Physics Ph.D., he is expert in quantitative finance, algorithmic investing and derivatives having worked at Lehman Brothers in Japan and Bank of America / Merrill Lynch in Tokyo and New York. Andreas develops proprietary trading, market making and risk management strategies. He speaks German, English, Japanese, and Mandarin.


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    Davis and Gilbert(Advertising); GreenbergTraurig(Corporate)

Previous Investors

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    Minder Cheng
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    Dan Tierney
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    Connecticut Innovations