Informational ecommerce. Major and sustainable competitive advantage across content and ecommerce.
The Problem: Unless you're Amazon or eBay, product category ecommerce players have a difficult time being found by those ready to buy. How will you sell if they can't find you? The solution: We've solved this through our informational ecommerce model. Huge website traffic generated by pay-for-performance team of sophisticated content generators for each site - targeted to that category/topic.