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Meal Idea

Meal idea is a analytic platform focused on determining what makes a recipe viral. This is used to help brands create native advertising.

  • Stage Full Product Ready
  • Industry Food and Beverage
  • Location New York City, NY, USA
  • Currency USD
  • Employees 6
  • Website

Company Summary

Meal Idea is a recipe search engine that allows users to search a database of curated recipes based on ingredient, dietary restrictions and more. We make it easy for users to enter what they are looking for, whether it’s a recipe that has certain ingredients, or great gluten-free recipes. By allowing users to perform more personalized and socially powered searches, Meal Idea offers a convenient way for users to find exactly what they want.


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    WIlliam Falcon
    Chief Executive Officer

    The driving force behind Meal idea, Will graduated FSU with a degree in criminology and is now studying computer science at Columbia. He also served in both the Navy and Air Force before joining Merrill Lynch, doing sales in Latin America. While at Merrill Lynch, Will came up with idea for Meal Idea and decided to leave and start the company. He is a self-taught coder and built the first iteration of the app, which got over 30,000 downloads.

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    Eran Mizrahi
    Chief Operating Officer

    Eran is a second-year MBA student at Columbia, where he co-founded Wizoku, an online marketplace for tutors. Eran successfully launched a product, achieved initial traction of more than 400 tutors, and recruited and managed a 5 person team. Eran previously worked at Deloitte. He is a Chartered Accountant and has passed all three levels of CFA.

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    Michael Ben-Ami
    Chief Technical Officer

    Mike graduated from UVA in 2007 with a degree in Business and a concentration in IT. Following his passion for computers, he worked at Cisco for 5 years as a Systems Engineer designing networks for companies. He is now at Columbia getting his Masters in Computer Science. He met Will in a programming class and joined the team.

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    Samuel Frank
    Chief Engineering Officer

    Sam graduated from Columbia College, where he studied Math and Economics. Afterwards, he taught Math and Programming in Teach for America. He is now back at Columbia getting his Masters in Machine Learning.

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    Joseph Vanderhoop Lee
    Community Manager

    Joseph is a junior at Columbia majoring in English. He previously worked for Wizoku, as Community Manager. Joseph helped Wizoku develop into a global network of passionate students and tutors by helping the company streamline its mission and brand and spreading the word through Facebook, Twitter, Pinterest, and the Wizoku blog.