Default company panoramic image


McKainWaid is a designer fashion label that blends the urban cool of New York Style with London eccentricty.

  • Stage Concept Only
  • Industry Fashion
  • Location London, GB-ENG, United Kingdom
  • Currency USD
  • Employees 3
  • Website

Company Summary

McKainWaid was founded by 3 women (design industry veterans) and the desire to fill a niche in the market for well designed, modern, urban sportswear. The label is aimed at clients who understand fashion and trends and value the integrity of design and quality of make. McKainWaid is a European version of an American lifestyle brand. It is a desirable way of life that is both aspirational and attainable. It is luxury, but not beyond means.


  • Default avatar
    Sheila McKain-Waid

    Sheila McKain-Waid is the current Head of Design for 120-year-old British Heritage brand Daks. American born Sheila studied Textile Design at the University of Kansas (BA hons) before continuing her education in Apparel Design at the Fashion Institute of Technology in New York.
    Sheila was previously based in New York; designing both womenswear and accessories for prestigious brands such as Donna Karan, Halston and Oscar de la Renta.