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Maze Retail Pty Ltd

Maze links shoppers with retailers. It combines rewards, referrals, coupons, bookings and payments into a single social platform.

  • Stage Full Product Ready
  • Industry Software
  • Location North Ryde, NSW, Australia
  • Currency AUD
  • Founded January 2012
  • Employees 3
  • Website

Company Summary

Maze Retail Pty Ltd is a Sydney-based provider of cutting edge mobile solutions for the retail industry. Maze helps businesses acquire, retain and transact with customers. Maze’s cloud-based, patent-pending technology allows any business to advertise on the platform, build a vast shopper following with multiple opportunities to sell more products and services.


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    Emil Koutanov

    Emil's background includes 15 years of software development: from enterprise architecture, high speed transaction processing, clustering, machine learning and signal processing to hand-held and mobile apps.
    In 2008, Emil co-founded gTrade – an equity trading and crowd-funding platform for seed and early stage companies that posed as an alternative to the traditional VC model – the first of its kind. Sold in 2010.

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    Kacey Bui
    General Manager

    Kacey has 10 years of software development experience across various industry sectors: banking and finance, gaming and wagering, as well as mobile. Prior to her involvement with Maze, Kacey had worked for a number of companies: CSIRO, Dot Communications, Clear2Pay, Typhoon Gaming and more recently, Obsidian Dynamics – a software consultancy that she had cofounded.
    Besides having a BE in Software Kacey holds other qualifications in business.

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    Nicholas Plowman
    Non-Executive Chairman

    Nicholas recently exited (via sale) Typhoon Gaming, an enterprise software company, where he worked with Emil for seven years. Prior to his involvement with Typhoon, Nicholas worked with ESPN in Hong Kong and the World Sport Group.
    Having enjoyed a decade long involvement with Australia’s leading fashion retailer, Sass and Bide, Nicholas brings retail and technology experience as an early-stage investor and has joined the Board of the Company.

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    Fiona Moylan
    Retail and Product Adviser

    Fiona is the Head of Retail Partnerships for the Westfield Group. Her role encompasses all retailer commercial, legal, regulatory and operational elements, reporting into Westfield Labs in San Francisco.
    A black belt in Six Sigma with a Master’s degree in Business, Fiona joined Westfield 6 years ago as Business Manager, New Ventures.
    Fiona brings extensive retail, digital technology and new product development experience to Maze.

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    Michael Hurley
    Sales and Marketing Adviser

    A 15 year veteran of software sales, having held senior BDM and account director roles in leading global brand name organisations.
    Starting in 1998 as BDM for a leading workflow software company, Michael has since established a successful sales career working for SAS, IBM and SAP.
    Michael is highly skilled in strategic selling, successfully driving account and territory planning, developing go to market sales strategies, and leading account tea

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    Kym Heffernan
    Loyalty and Marketing Adviser

    Kym’s background includes 20+ years GM experience as a co-founder of Pinpoint – Asia’s leading corporate retail loyalty provider. Successfully launching 24 co-branded rewards programs across APAC, Kym has led negotiations with senior commercial partners for loyalty program participation, including banks and major retail chains.
    Career highlights include the establishment of rewards programs for Visa, Telstra, CBA, Accor and Qantas, among others.


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    Henry Davis York
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    BCS Assurance Pty Ltd

Previous Investors

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    Nicholas Plowman