Masspire will carve out a major presence in online entertainment by giving greater rewards to the people who produce content.
Masspire will cater to user-generated music and video. It will host artistic competitions, taking the form of contests, that occur over the course of a six month long "season." Masspire will start with seven channels divided between music and video and a special contest. Each channel will be its own separate contest. Masspire's contest rewards will not be fixed, instead they will be indexed to grow as the channel grows in popularity.