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MASS Exchange

The advertising futures exchange for all addressable media - online, mobile, television, and more

  • Stage Product In Development
  • Industry Marketing / Advertising
  • Location New York City, NY, USA
  • Currency USD
  • Founded September 2010
  • Employees 7
  • Website

Company Summary

The Company is the first and only advertising futures exchange offering media buyers and sellers true price discovery, a continuous two-sided market, execution and settlement through a single, scalable, global platform for all addressable advertising. MASS Exchange provides buyers and sellers the ability to evaluate and agree to separate pricing of audience and ad placement attributes.


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    Todd Broms
    CEO - Founder

    Experienced entrepreneur and merchant banker having arranged over $1.2 billion of debt and equity financings
    Successful sale in late 2010 of an exchange traded fund patent portfolio (existing and pending) to Eaton Vance
    Patent portfolio covered numerous exchange-traded funds and related order entry patents

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    Amihai Ulman
    COO - Founder

    Thought leader in the field of standardized exchange-traded advertising assets
    Deep experience in foundational research possessing capabilities for advanced analytics focusing on technology, media, financial engineering, and innovation
    Successfully commercialized ventures in the real estate and entertainment industries

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    Steve Lanning
    Chief Scientist

    VP Operations Broadband Echostar
    Principal Consultant at Evolving Systems
    VP Engineering Ricochet Networks
    VP Engineering Aerie Networks
    Department Head Technology Management and Economics Research - Mathematical Sciences research - Bell Labs - Lucent
    Technical Manager - Advanced
    Specialties: TV Viewer Measurement, demand analysis, new product design, RF network business models, long haul optical network design.

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    Norm Page
    Senior Advisor

    A distinguished career in marketing technology sales having worked for over twenty years in the media and advertising industry with such firms as Western International Media, Flycast,, DoubleClick, Google, Kontera, Datran Media (now PulsePoint) and Tumri (now Collective).

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    Quentin George

    Chief Innovation Officer IPG Mediabrands


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    Robert A. Solomon - Solomon Blum Heymann LLP
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    Singer, Falk & Bruckman