In 2011, Bryce Bartel became the CEO of Marketware transforming the company from a long standing lifestyle company founded by Bob Bartel. Since the transition, Marketware has grown 20% in 2011, 40% in 2012 and 65% in 2013.

With over 30 years’ experience in software development, and being a part of the creation of over 5 major software products, in the last 10 years Bob Bartel has been the chief architect of MarketWare’s Physician Relations Management system.
Bob is skilled in the following technologies: Agile Product Management, Microsoft Visual Studio IDE, Microsoft C#, Microsoft ASP.NET 4.0, JavaScript, jQuery, and Microsoft SQL Server.

Benjamin is skilled in development for SQL, T-SQL, C#, .Net, Windows Forms, HTML, MVC and ASP.NET.
He is highly skilled with data management including interfaces, services and data uploads. He thoroughly
understands the inner workings of MarketWare and has strong, valued partnerships with every healthcare IT
department with which he has worked.

Heather is an expert in physician relations, having spent the last 13 years building and evolving a program in the competitive Chicago market. Her experience allows implementation of MarketWare to become a smoother transition for healthcare systems. She and her staff partner with organizations to ensure MarketWare helps meet strategic goals and remains a valued consultant for the duration of the relationship.

While spending time in Iraq and Kuwait as a military contractor, Tyler headed up telecommunications, data management and mission critical network interfaces. During wartime, it was imperative everything was implemented quickly and maintained carefully, as downtime was not an option. The skills acquired during this time define the MarketWare business intelligence philosophy of providing outstanding support, doing it quickly
and expanding insight

Andy has worked in marketing agencies and client side, on B2B, B2C and Non-Profit brands in account management, brand strategy and creative departments. His passion is to create authentic brands that connect with people on more than just a surface level. His experience and expertise is defining Marketware's marketing as strategy approach.