COMPANY FOCUS authentication DNA assay test (FDAT) can authenticate multiple, closely related fish species with automated accuracy at a lower cost more than the conventional method. Our business plan is to capture 0.5% of the $200 million whitefish market in year 1 ($1 million); and 2.5% ($5 million) by year 5. End-users will see the reduced cost in ID testing, which will propel truth in source labeling at many more points of the supply chain.