Online Brand Protection is about monitoring e-commerce, identifying rogue sellers then enforcing company policies. Amazon.com is a double-edged sword. Yes, e-com increases a brand’s top line but it can also destroy that brand’s equity! MAPP Trap’s unique, high-touch approach helps companies like VF Brands, Ingersoll Rand and Manna Pro to understand their online footprint and get rid of unauthorized sellers, deep discounts and policy violators.