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An online service providing data management and reporting to the online advertising industry.

  • Stage Full Product Ready
  • Industry Internet / Web Services
  • Location Seattle, WA, USA
  • Currency USD
  • Founded August 2009
  • Employees 4
  • Website

Company Summary

For companies selling advertising (major websites and ad networks) MakeGood provides an online service which automatically downloads their advertising data, pairs data from different sources and provides easy-to-use reporting and analytics. Our service saves our clients considerable time & cost, and enables them to generate more revenue, unlike manually managing their data in Excel.


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    Jeff Coon

    Jeff founded MakeGood to address the pains he experienced himself while managing media sales and operations for a small social network. Previously he consulted to Microsoft in channel marketing and program management. Jeff has grown sales and channel revenue for several startups including DataChannel, where he contributed one-third their $50M/year revenue and were then acquired by Netegrity.

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    Ron Phillips
    VP of Development

    Ron joined MakeGood from Serlio Software, the makers of CaseComplete, a leading use-case and requirements management product where he was a Co-Founder and VP of Development. Ron previously managed core product development at Rational Software, the market-leading UML software architecture product through their $2.1B acquisition by IBM, and has lead development at a number of other companies. B.S. Acoustic Engineering from UW and J.D. cum laude fro


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    Craig Sherman, Wilson Sonsini Goodrich & Rosati
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    Chris Dishman, Denali Financial

Previous Investors

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    Brian Watkins, Leah Evans, Richard & Fran Vogt, Kirk Clothier
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    Trevor Munger, Jon & Anne Fox, John & Carey Donderos, Mike Ruane