One-liner: The Make it Mine app is a digital multitool that guides people with food allergies through the maze of finding safe foods so they can enjoy a worry-free eating experience.
Market size: 20% of the population is suffering from food hypersensitivities.
Strategy: Build a free-to-use niche platform for high volume users and high engagement. Get revenues from precise targeted advertising by alternative food businesses like Alpro, Schär, ...