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MAJI Water

You Drink, We Build Wells. When you drink MAJI Water, three times the water you drink is donated to a crisis-affected region of the world.

  • Stage Full Product Ready
  • Industry Food and Beverage
  • Location Montreal, QC, Canada
  • Currency USD
  • Founded January 2010
  • Employees 6
  • Website

Company Summary

MAJI WATER, Inc. (MAJI) is a social enterprise operating in the bottled water sector, a North American market valued at C$2 billion with consistently growing sales. MAJI has a unique business model: You Drink, We Build Wells. 15% of MAJI gross profit is directly allocated to alleviating world thirst by building wells. For every ten thousand cases of MAJI Water sold through retail in North America, a $10,000 well is built in a developing country.


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    Guy Futi

    Born in Libreville, Gabon, Mr. Futi experienced the effects of lack of clean water as a child. Upon moving to Canada, Mr. Futi studied Political Science at Concordia University and began a career as an analyst, analyzing financial reports, for the private sector as well as the Federal Government. Mr. Futi was awarded 2012 entrepreneur of the Year and has been selected as a 2013 Cordes Fellow.

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    Christian Eid
    Vice President, Sales and Donations

    Born in Canada and raised in Saudia Arabia, Mr. Eid returned to Canada to become Canada Director of Sales for Smartbox, the worlds largest pre-paid gift box company. His management skills and efforts helped launch Smartbox successfully in Canada, building strong distribution and revenues that grew from $90,000 start-up to over $1.2 million in less than 8 months, and $2.6 million by the second year.

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    Bill Barratt
    Advisor (Just Cause Investors Advisory Services)

    Following graduate studies at the London School of Economics, Bill began a career in finance, which saw positions with Kleinwort Benson (London), the Bank of Canada, the Royal Trust Company, Wood Gundy (Canada), and a secondment to Goldman Sachs (New York). Bill spent 20 years as senior advisor to a broad range of private, public and non-profit organizations in North America and Southeast Asia.

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    Craig Brod, Ph.D.
    Advisor (Just Cause Investors Advisory Services)

    Dr. Craig Brod has over 25 years experience in business development, innovation, and strategic planning, for businesses in the US and Asia. Dr. Brod is the founder of 3
    Imaginarium, a national chain of educational toy stores, which saw its impetus with Dr. Brod raising an initial $3.5 million in venture capital. Imaginarium sold to Toys R Us and had peak brand sales of $650 million.