You Drink, We Build Wells. When you drink MAJI Water, three times the water you drink is donated to a crisis-affected region of the world.
MAJI WATER, Inc. (MAJI) is a social enterprise operating in the bottled water sector, a North American market valued at C$2 billion with consistently growing sales. MAJI has a unique business model: You Drink, We Build Wells. 15% of MAJI gross profit is directly allocated to alleviating world thirst by building wells. For every ten thousand cases of MAJI Water sold through retail in North America, a $10,000 well is built in a developing country.