MadMead Brewing Co (Pty) Ltd
A new era in the SA liquor industry - Soweto Gold - the first township-branded premium craft beer targeting the aspirational middle class
In the shadow of the brewing giants, we have found opportunity & a regional thirst never before quenched - a proud township branded premium craft beer. We have tested the product with our black middle class target market. We have approached a selection of taverns in Soweto (S) to serve the first batch. Brewery will be German high-tech located in S. The first brew will flow in S & JHB in late 2014. We will create +/- 135 direct and indirect jobs.