MadMead Brewing Co (Pty) Ltd

A new era in the SA liquor industry - Soweto Gold - the first township-branded premium craft beer targeting the aspirational middle class

  • Stage Full Product Ready
  • Industry Food and Beverage
  • Location Zamakulungisa Street, Soweto, GP, South Africa
  • Currency USD
  • Founded October 2012
  • Employees 3
  • Website sowetogold.co.za

Company Summary

In the shadow of the brewing giants, we have found opportunity & a regional thirst never before quenched - a proud township branded premium craft beer. We have tested the product with our black middle class target market. We have approached a selection of taverns in Soweto (S) to serve the first batch. Brewery will be German high-tech located in S. The first brew will flow in S & JHB in late 2014. We will create +/- 135 direct and indirect jobs.

Team

  • Ndumiso Madlala
    MadMaster Brewer (Founder)

    Brew Dipl Institute of Brew & Distil (London) BSc Chemical Engineering – Uni KZN Msc Chemical Engineering – University of Twente Enschede (Netherlands)
    Project Brewer - developed brewery organization, recruited brewery personnel, technical training of Heineken’s standards, start-up process plants, commissioning plants & implementation quality systems. Brewing Manager - managing brewhouse, cellars, filtration, utilities & RTD production units.

  • Josef Schmid (Swedish)
    Madaging Director (Founder)

    All-rounder entrepreneur with over 16 years of Customer Service, FMCG & Ops Management experience spanning three continents. Regional Director for Hyatt International in SE Asia - instrumental in developing innovative concepts, promotions & growing the Hilton brands in the region. Owner CrossPoint Projects (Pty) Ltd a 360° Mgmt Consultancy in JHB. Honors graduate Hotel Institute of Montreux & Honors degree from US Hotel & Motel Assoc.

  • Josef Schmid

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