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Madison Plus

Madison Plus Select and sister site Madison Plus are leading retail and content fashion destinations for professional, plus size women.

  • Stage Full Product Ready
  • Industry Fashion
  • Location New York City, NY, USA
  • Currency USD
  • Founded October 2009
  • Employees 2
  • Website

Company Summary

Madison Plus Select and sister site Madison Plus provide women in sizes 12-24 unique, fashion forward clothing for purchase along with unbiased style advice. Founded in October 2009, the company is recognized as a leading voice in plus fashion. While over 60% of America woman are plus, the market has been neglected by designers and retailers alike. Madison Plus is bucking that trend by offering a premier destination for today's plus woman.


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    Aimee Cheshire
    President and Founder

    Aimee grew up a fashion-obsessed teen leading her to pursue degrees in psychology and fashion merchandising. Through the early part of her career, Aimee worked as a plus size model and product developer/buyer for a major plus size brand, she gained a sharp understanding of both plus size women’s issues and the business of fashion. Aimee is often retained in a consulting capacity by major retailers such as Macy's and Lord Taylor for consulting.

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    David Wechsler

    Dave Wechsler is a 17+ year tech startup veteran who has been part of teams that have developed and brought both internet/ecommerce technology as well as cleantech to market. He has been part of companies that have raised combined over $22MM in angel, strategic and venture capital. Dave received his B.A. from Dickinson College in '93 and founded his first company in '94, which he later sold in '99 to a public company. It's been all startups since

Previous Investors

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    Robert Lindquist