Lytics is the first cloud-based customer management platform for large-scale B2C marketers. We capture and analyze unstructured “big data” (web, mobile, social) along with structured data to help enterprise B2C companies build dynamic, 360-degree consumer profiles and improve customer interactions in real time. CMOs use our data platform to drive their existing marketing action systems (email, push, in app messaging), to deliver 1:1 marketing.