Aly Khalifa has over 20 years of experience in consumer product innovation. As an expert in design, engineering and manufacturing, he has consulted for global brands, garnering dozens of patents. He has implemented new manufacturing methods worldwide and has worked with leading international designers to garner top recognitions. Aly and Beth are crowdfunding successes and serial entrepreneurs. They sold Gamila to Seventh Generation in 2014.

Beth leads the branding and communication efforts. She has created brands at every level: from start-ups to global entities like Li&Fung. Her work spans the myriad of identity impressions - from print and web, to messaging and marketing strategies. Beth’s mastery of storytelling led to developing the in-house viral brands of SPARKcon and developing an early success in crowdfunding. Both resulted in successful exits.

Evan has over 30 years in the shoe industry. He is known in the industry for sales and marketing in the specialty sports channels - Run, Outdoor, Ski, and footwear. He has provided strategic consulting for the Outdoor, Footwear, and luggage markets. He recently worked for Spenco Medical In charge of guiding and developing marketing plans for the sport and shoe channels.