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Luxiem

Everyone hates pills, so we came up with a better solution. nutrilux vitamin bubbles are fun, enjoyable and more absorbable than traditional pills and capsules.

  • Stage Full Product Ready
  • Industry Consumer Products
  • Location Chicago, IL, USA
  • Currency USD
  • Founded March 2013
  • Employees 4
  • Website nutrilux.com

Company Summary

Luxiem is a young consumer company founded in Chicago, IL. Believing that healthy is sexy, Luxiem seeks to re-imagine health products for the active, healthy and luxury lifestyle. The company’s flagship product, nutrilux vitamin bubbles were created for a better consumer experience and more benefit. It is flavorful, portable and provides biological benefits over traditional types of vitamins. To learn more, visit www.nutrilux.com.

Team

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    Roy Lu
    Founder + Chief Executive

    Roy believes in product excellence through impeccable design. Graduated from Northwestern with a Magna Cum Laude in Biomedical Engineering and Integrated Marketing Communications, Roy has brought nutriLUX® from idea to reality. His ability to act bravely in pursuing innovative ideas while supporting them with careful thinking makes him an outstanding leader for Luxiem.

    Mentored by a father who started no fewer than a dozen businesses, Roy is

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    Ginny McGarrity
    CMO

    While at Kraft Foods, Ginny explored nutraceuticals products for innovation opportunities. Her Kellogg MBA degree in Marketing and Finance further strengthened her as a decision maker. She currently manages a $200 million brand at John Morrell Food Groups. Ginny’s leadership will prove invaluable as nutrilux® grows in scale.

    Furthermore, being a training triathlon and a home skincare alchemist, Ginny's passions are well-aligned with Luxiem.

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    Ryan Penrod
    Chief Operating Officer

    Ryan sees a creative future for Luxiem, pitching in innovative product ideas on a daily basis. Having held an Analyst job at a supply chain consulting firm, Ryan is well versed to set up businesses for long term success. Ryan leads investment strategy at Luxiem, having rallied seed investor behind the company belief that "Healthy Is Sexy".

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    Mindy Hahn Boeckholt
    Director of Industry Activation

    Mindy is a licensed nutritionist dietitian. She is passionate about changing the vitamin world for the better and has been working closely with the Luxiem Biotech Team in California on product development. As we scale up, Mindy will speak about the benefits of nutrilux at relevant events and opportunities.

Advisors

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    Ken Obel
    Attorney
    Unconfirmed

Previous Investors

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    Roy Lu
    Unconfirmed
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    Andy Oleszczuk
    Unconfirmed
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    Ginny McGarrity
    Unconfirmed