Problem: SE Asia mobile-centric millennial consumers have low adoption rates of legacy media channels (TV, print, radio).

Solution: Multichannel marketing: 1) a gamified app-based actionable (Buy-Now) advertising platform 2) original live-streamed edgy, fun and entertaining content interweaving product promotion and advertising targeted to the demographic

Proof @ 90 days: 2382 downloads; 2.6K page followers; 247K video views