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Analytics without numbers

  • Stage Full Product Ready
  • Industry Marketing / Advertising
  • Location Cambridge, MA, USA
  • Currency USD
  • Founded May 2011
  • Employees 4
  • Website

Company Summary

Powered by a proprietary set of analytical and predictive algorithms, Lucidel delivers simple actionable insights in the language of our audience, not that of the “quants”. We revolutionize web analytics by ● adding demographic information, ● segmenting into personas and cohorts, ● transforming the data into marketing concepts, and automating rigorous analysis.


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    Ariel Assaf
    CEO / Founder

    Left a PhD in Economics (McGill) for industry
    13 years as a founder/entrepreneur
    Consulted for tech companies (from internet to semi-conductor) for 8 years. Founded and exited (once the company reached 8 figures in sales) a luxury goods company that became one of the most recognizable brands in television shopping.

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    Gadi Oren
    CTO / Founder

    Technical MBA from MIT
    15 years in startups, most focused on analytics
    1st employee at Onaro (sold to NetApp for $125M)


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    Etai Nevo, DLA Piper