Lucidel
Analytics without numbers
- Stage Full Product Ready
- Industry Marketing / Advertising
- Location Cambridge, MA, USA
- Currency USD
- Founded May 2011
- Employees 4
- Website lucidel.com
Company Summary
Powered by a proprietary set of analytical and predictive algorithms, Lucidel delivers simple actionable insights in the language of our audience, not that of the “quants”. We revolutionize web analytics by ● adding demographic information, ● segmenting into personas and cohorts, ● transforming the data into marketing concepts, and automating rigorous analysis.
Team
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Ariel AssafCEO / Founder
Left a PhD in Economics (McGill) for industry
13 years as a founder/entrepreneur
Consulted for tech companies (from internet to semi-conductor) for 8 years. Founded and exited (once the company reached 8 figures in sales) a luxury goods company that became one of the most recognizable brands in television shopping. -
Gadi OrenCTO / Founder
Technical MBA from MIT
15 years in startups, most focused on analytics
1st employee at Onaro (sold to NetApp for $125M)
Advisors
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Etai Nevo, DLA PiperLawyerUnconfirmed
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